Acura TSX
Film, Social, Digital, Print, Etc.
To announce the arrival of the TSX Sport Wagon — the high-capacity version of the best-selling TSX sport sedan — we created a stop-motion film, an innovative iPad ad, a print campaign, and a webpage takeover among other things.
"Transformation"
Director: Christopher Riggert
VO: James Spader
iPad Ad – Viewers swiped the screen to see the commercial frame-by-frame.
(1 of 2) This page is located on the right-hand side of a magazine. Readers flipped the page to reveal the spread below.
(2 of 2) INTRODUCING THE 2011 TSX…
…SPORT WAGON..
We began with a sports car — with nimble handling, bold lines, and quick acceleration. And, despite the efficiency of best-in-class mpg, as well as the considerable utility afforded by 60.5 cubic feet of cargo space, we ended with one. The all-new TSX Sport Wagon.
Behind The Scenes Featurette
featured on YouTube
It's always surprising when something you worked on becomes a part of pop culture. The indie film "And Now a Word From Our Sponsor" opens with a montage of legendary TV commercials from Honda's "Cog" to Wendy's "Where's the beef?" to Old Spice's "The Man Your Man Could Smell Like." For some reason, the filmmakers threw our spot in there. Not that I'm complaining.