My mission in life is to remind everyone not to take it too seriously.

To create work that cracks smiles, sparks curiosity, taps into human truths, and moves people. After all, to paraphrase legendary ad dude Howard Gossage, "People look at what interests them; and sometimes it’s an ad".*

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It’s how I helped create Start something new — the first Apple campaign to showcase works of art that were not only shot on iPhone, but also painted on iPad and drawn on Mac; completely transforming the way Apple markets its products.

 

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How I helped make films and campaigns for Apple Services that helped turn it into one of Apple's top revenue generators.

 

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How I helped Airbnb announce the biggest news since Airbnb was announced.

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How I concepted a campaign for Acura that gave them a whole new brand identity and tone.

 

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How I helped create films, campaigns, and experiences for Cadillac that not only won a few awards, but also gave the automaker its biggest sales boost in over three decades.

 

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And how I lent a few words to Go RVing that helped convince millions of Americans to invest in a vehicle that makes the great outdoors greater.

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It’s also how I'm hopefully, eventually releasing a completely original board game/app, and collaborating on a project designed to transform democracy (more to come on these in the future).

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View the rest of the work here. ​​

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Get a link and password to see some peer-approved (but not client-approved) spec work.

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