ATS vs The World was a globetrotting 360 campaign that sent Cadillac's new sport sedan to four of the most brutal roads on earth. Along with a dynamic site, we created banners, page takeovers, and a first-of-its-kind augmented reality outdoor display.

The campaign earned a Bronze One Show Pencil, a Gold Effie, and helped Cadillac enjoy its largest sales increase since 1976. The campaign website was featured in the Communication Arts Interactive Annual.