Cadillac
Front to Back
Film, Social
The Brief:
Explain the new CTS’s rather esoteric benefit of possessing near-perfect 50-50 balance and what exactly that means using 100% car footage and no trickery.
The Solution:
In “Front to Back,” this is presented as both metaphor and unbelievable real-life example. There was no CGI or special effects used in the spot – just one incredibly agile sedan. Not to mention the other one.
To prove the stunt was real, we also created an innovative take on the commercial for YouTube that put their annotation capabilities to a novel use.
Cadillac CTS "Front to Back"
Director: Jeff Zwarte
VO: Laurence Fishburne
(1 of 2) “Front to Back” Interactive Commercial
In order to give people a new perspective on the CTS “Front To Back” commercial as well as a sense of just how close these cars came to complete annihilation (or at least a conversation with AAA), we utilized strategically placed cameras and the magic of YouTube to create an interactive commercial.
(2 of 2) "Front to Back" Interactive Commercial