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A Whole New Airbnb
In May 2025, Airbnb announced the biggest thing to happen to Airbnb since its inception: the introduction of Airbnb Services and Airbnb Experiences. A move that's completely changing the trajectory of the company.
As part of the launch team, I wrote headlines and crafted copy for the launch site, launch emails, and keynote. I also contributed ideas and copy for various projects across
the brand.
Launch Site
An experience that introduced the all-new Airbnb to the world minutes after CEO Brian Chesky made the announcement in a keynote address. View and interact with the full site here.
Social film
A peak-90s peek at all the changes featured on the launch site via the social team.
Press
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