Acura
Film, Digital, Ambient,
Print, DM
Acura Holiday Film: “Gifts”
Director: Joaquin Baca-Asay
VO: James Spader
Le Mans Series Film: “Education”
(Low-budget Acura racing team film made from existing practice footage.)
VO: James Spader
Print ad placed in the program guide given to directors, actors, writers, and other nominees at the Independent Spirit Awards, a film award show known for thumbing its nose at convention.
To demonstrate the Acura TL's Vehicle Stability Assist feature, this banner placement remained unstable until the viewer rolled their cursor over it.
(1 of 4) ZDX Airport Installation
A sculpture designed so that the ZDX is only fully visible from one angle. A floor graphic of an exclamation point marks this spot for the viewer. Accompanies the idea set forth in the commercial (done by another team) where a woman's questioning look transforms into exhilaration after spotting a ZDX.
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Acura RDX Direct Mail
To illustrate how the RDX's turbocharger grants its 4-cylinder engine the power of a 6-cylinder, we created a unique direct mail piece that gets bigger as you read it. The entire piece was printed on a single sheet of paper.
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Acura RDX Direct Mail
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Acura RDX Direct Mail
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Acura RDX Direct Mail
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Acura RDX Direct Mail
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Acura RDX Direct Mail
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Acura RDX Direct Mail
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Acura RDX Direct Mail