Apple
Film, Social, Digital, etc.
A small sampling of the many and varied things I helped create at Apple.
MacBook Pro
A campaign that introduced the world to one of the biggest features ever added to MacBook – the Touch Bar.
Apple
"Back to School" social film campaign.
Apple: Creator Sites
As part of a team that marketed specifically to creators, I helped oversee the revamping and refreshing of Apple's creator sites and multiple monthly newlsetters while managing a small team of writers and art directors. These sites and emails feature videos, articles, and interviews to help musicians, podcasters, and authors grow in their career and reach a bigger audience. Here are a few highlights from the sites.
Apple: Logic Pro X launch
To announce the biggest change to Logic Pro X in over 20 years to the next generation of music makers, we revamped the site with all new headlines, copy, videos, and animations.
Artist/producer/Billie-Eilish-sibling Finneas O'Connell and GRAMMY-nominated Take A Daytrip were among the many fans to give the update some Twitter love on launch day.
We also proposed the Logic Pro Remix Battle - a world-wide remix competition where music makers would battle it out in real-time using the same samples.
Apple GiveBack
On Earth Day, we transformed Apple’s Trade-In program into Apple GiveBack. We used Apple's recycling robot, Daisy, as our spokesperson and introduced her as Apple’s newest employee through internal communications.