Fresh Apple
Film, Social, Digital, etc.
Recent Apple work.
Apple News+.
All you're into, all in one place.
In our flagship capmpaign for
Apple News+, we combined iconic photography and thoughtful phrase turns to showcase the app's diverse array of content.
The McFarlands - Apple One Social
On Apple services, I worked on a variety of businesses and got the chance to have a hand in a few creator-led films.
This video for the subscription service, Apple One, was created by popular social media influencer family, The McFarlands, with help from an amazingly-talented team at Apple from an idea we pitched.
The post had a reach of 4.2 million on TikTok and 1.2 million on Instagram.
Apple
"Back to School" social film campaign.
Apple: Creator Sites
As part of a team that marketed specifically to creators, I helped oversee the revamping and refreshing of Apple's creator sites and multiple monthly newlsetters while managing a small team of writers and art directors. These sites and emails feature videos, articles, and interviews to help musicians, podcasters, and authors grow in their career and reach a bigger audience. Here are a few highlights from the current sites.
macOS High Sierra
Named one of the previous versions of macOS, unfortunately not in the manner Apple executive Craig Federighi said we did.
Apple: Logic Pro X launch
https://www.apple.com/logic-pro/
To announce the biggest change to Logic Pro X in over 20 years to the next generation of music makers, we revamped the site with all new headlines, copy, videos, and animations.
Artist/producer/Billie-Eilish-sibling Finneas O'Connell and GRAMMY-nominated Take A Daytrip were among the many fans to give the update some Twitter love on launch day.
We also proposed the Logic Pro Remix Battle - a world-wide remix competition where music makers would battle it out in real-time using the same samples.
Where would one find more Apple work, you ask?
I would love to display all of it out here in the open, but some things are better left protected. Drop me a line and I'll send you a link to the work and a password.
Thanks for asking.