The Archive
Film, Social, Radio, Print
For the extra curious, here are a few more pieces I enjoyed creating that didn't quite make it to the main site. Even though technically, they did. Semantics.
Pep Boys
"Car Problems" film campaign
Director: Baker Smith
To change consumers' perception that Pep Boys just sells auto parts, we created a simple, memorable campaign that put a spotlight on their battery, brake, and tire services.
Wawa Convenience Stores
:60 Radio
Acura - "Arrival" Social
15 second film announcing that Acuras were finally back in stock after a months-long worldwide production shortage.
(1 of 2)
The Creative Circus -
Where weird kids become employable.
A print campaign and tagline created for and used by The Creative Circus while I was under its tutelage.
(2 of 2)
The Creative Circus -
Where weird kids become employable.
Buglife: Outdoor Poster
Visual: A human squashed like a bug
Copy:
Destroying insects destroys more than you think.
If all the bugs on earth were exterminated, our entire population would die out within two months. And it’s happening faster than you think. To find out more about the plight of the invertebrates and how you can help visit www.buglife.org.uk.
Awards: D&AD Student Annual